For those interested in SEO it's often wise to further consider what the search engines are, how the function, and of course - how they make money. Understanding these factors will help guide you along the right path for longer, better search engine rankings as all your actions will take into account what the goals of the engines are.
On SearchEngineWatch today, editor Chris Sherman wrote a review of a book titles "The Search: How Google Rewrote the Rules of Business and Transformed our Culture" by John Battelle.
The summary Chris gave has inspired at least this SEO to do a little reading in the not-too-distant future.
Remember, SEO isn't just about tricks and links, it's about understanding the game so you are better prepared for what's coming up.
And that's why visiting the SEO Doctor blog regularly should be on your "to do list". :)
You can read the full article on the SearchEngineWatch website at
http://searchenginewatch.com/searchday/article.php/3548421.