SEO DOCTOR

SEO

admin — Mon, 12 Apr 2010 13:46:11 +0000

SEO is one of the most important pieces of web-related jargon; yet if you’re new to having your own website, you may not even yet be aware of what this term means. No doubt you’ve already seen this abbreviation (and it is an abbreviation) more times than you can count and at the very least, you’ve certainly heard that it’s important – but what is it, exactly and how is it done? If you’re in the dark about SEO, you’ve come to the right place. Keep reading for a brief rundown of the SEO basics.
SEO is an abbreviated form of the phrase search engine optimization. SEO is something of an umbrella term, referring to any of a number of techniques which are intended to make websites easier for people to find via Google and other search engines. Since the vast majority of web users use search engines to find whatever it is they’re looking for online, having your website show up as high as possible in the list of search results provided by the search engines is everything in terms of bringing visitors into your site.
Most people (and this probably includes those of you reading this right now) don’t look past the first page or two of search results – perhaps three at most. It’s rare that anyone digs deeper into the search results than this, which is why SEO is so important to the success of your site. If yours is a business oriented site, then coming to grips with search engine optimization is an absolute must. Even if you have a purely personal site, it’s still a good idea to implement some SEO techniques unless you really don’t care if anyone visits your site.
The basis of most SEO techniques is keywords – these are the search terms that people enter into search engines when they’re looking for something; and using the right keywords in the right places in your website’s content and in the HTML code (namely, the meta tags for your site) does a couple of very important things. First, this tells the search engines what your site is about. Secondly, using the right keywords tells the search engines that your site is relevant to these terms and should be included in the results for searches which use these terms.
You’ll often get the best results from your SEO efforts by using what are called long tail keywords; these are longer phrases which tend to be more specific. For instance, “Swiss chocolate with caramel” instead of simply “chocolate”. You’ll want to do some research on different keywords to find out which ones you may want to use for your own site.
Other than the use of keywords and phrases, there are other methods of improving your page ranking in the search engines which fall under the umbrella of SEO, most notably link building. Search engines use a variety of different criteria to evaluate the relevance and importance of websites – one of which is the number of links from other sites which point to your own.
There is a lot more to SEO than there’s room to discuss here today, but these are the basics which you’ll need to know to get off to a good start – and get your website climbing up the page rankings to become more visible, get more visitors and if you’re selling something, increase sales.

Lorem Ipsum

admin — Tue, 15 Jun 2010 09:38:56 +0000

Hello world!

admin — Mon, 26 Apr 2010 14:19:30 +0000

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

SEO is one of the most important pieces of web-related jargon; yet if you’re new to having your own website, you may not even yet be aware of what this term means. No doubt you’ve already seen this abbreviation (and it is an abbreviation) more times than you can count and at the very least, you’ve certainly heard that it’s important – but what is it, exactly and how is it done? If you’re in the dark about SEO, you’ve come to the right place. Keep reading for a brief rundown of the SEO basics.

Keyword Research

admin — Mon, 12 Apr 2010 13:54:08 +0000

Keyword research is one of the most important, yet at the same time often most misunderstood element of search engine optimization. SEO is of course all about keywords; the search terms used by people when looking for information using Google or other search engines. The keywords and phrases you choose to optimize your website and your off-page content for makes all the difference. If you’re looking into optimizing your site in order to increase its visibility to web users, then this is the first step you’ll need to take in any search engine optimization campaign.
One mistake a lot of webmasters make with SEO is to assume that the one keyword which is most relevant to their site is necessarily the best one to optimize all of their content for. While this isn’t inherently wrong and certainly this keyword should be used where possible, it’s definitely not the case that this approach is going to yield results any time soon. This leap of logic leads many webmasters to neglect to perform adequate keyword research and as a result, they fail to help their site’s page rank.
Suppose that you have a website about clocks. Instinctively, you’d want to optimize your content for the keyword “clocks” or “clock”. Again, there’s nothing wrong with this, but there are a few things you should think about before assuming that this is all you need to do. First, these kinds of keywords are often too broad, especially if your website is selling something. Second, these keywords are very common search terms – meaning that you’ll have quite an uphill battle in front of you if you want to rank in the first page (or ten) for these keywords.

Obviously, you’re going to need to be more specific if you want to make your SEO a success. This is where keyword research comes in; there are some excellent tools out there for this purpose, both free and commercially available. Google offers a free keyword research tool which many feel to be among the best – though there are certainly a great number of choices for webmasters to explore.
What these tools can do for you is to show you how many searches a given keyword or phrase receives. This is in itself very valuable data, but a keyword research tool can show you something else which is at least as important: the degree of competition for these keywords. This can show you whether you’re better off using (as per our example above) “clocks” or a more specific keyword which will have a higher chance of attracting the visitors you’re trying to reach, such as “Bavarian cuckoo clocks”.
Longer and more specific keywords tend to be searched somewhat less often than single-word keywords, but the degree of competition is also far lower. The idea of keyword research is to find keywords which are searched often enough to be worth the trouble of optimizing your content for, yet not so competitive that you won’t have a chance to rank highly for these words and phrases.